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IPhone 3G: the low price will attract new buyers

12 June 2008

American company Apple Inc. has represented the advanced version of hybrid iPhone for networks of the third generation (3G). The new iPhone model with 8 gigabyte memory will be on sale at the price of 199 dollars, whereas comparable on parameter of memory the old version costs 399 dollars.
Low price of new iPhone model became full unexpectedness for market participants. However, experts are not surprised: in their opinion, Apple all the same will receive quite good profit on sale of new phones. Only this time the company has stressed its attention not on the price, but on the quantity. It is supposed, that the low price will attract more buyers.
It is necessary to note, that earlier Apple received a part of incomes of AT&T subscribers, who bought iPhone. This agreement also promoted so high prices, which frequently frightened clients. However, recently this practice has been stopped, and now AT&T will subsidize phone, attracting new buyers. And though, in some experts’ opinion, the similar scheme will allow AT&T to receive profit only in 2010, it looks like new phone will pay back, in many respects owing to growth of number of clients.


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